I ask because... it might be that Disney feels the film isn't marketable because they believe it only really appeals to fans of the fiction--which, for the most part, seem to be guys Peter's age. Correct me if I'm wrong, Peter, but your demographic does not constitute the largest section of the market when it comes to moviegoers
Oh dear God... I have my own demographic now. Guess it's time to drink Metamucil until my funeral plot's ready...
I think part of what we're seeing here is that Disney has kind of a grudge against Pixar. They resent the fact that Pixar has blown them away in the animation department and won Oscars every year--except this year, when they made the movie Disney insisted on and didn't even get nominated. Pixar is better at making movies. Pixar is better at marketing movies
. And Disney--one time powerhouse of Hollywood--knows it
Think about what I've said here. No matter how God-awful it is, when was the last time Disney didn't promote the hell out of something, trying to pack those opening-night theaters? Name a Disney movie that didn't get a swath of advertising so thick the sheer amount of it started to make you not
want to see the movie. Name a Disney movie that didn't get a toy/merchandising line so extensive it filled an aisle at Toys R Us, no matter how silly or inappropriate the toys were.
I keep hearing that there's "bad buzz" about this movie, but when you trace these rumors back they're all coming from Disney itself. Disney is trying to talk people out of seeing it, all while doing a weak, half-hearted attempt at marketing it.
Why would they do that? Except maybe to get Pixar back under their thumb?
As for the mythological debate... I would say this is modern mythology. It has lasted over a hundred years after all. Yeah, it could be argued that more people have heard of it than read it, but how many people have actually read Oedipus or Beowulf--even considering that they're taught in school?
Star Wars, Star Trek, Warhammer 40,000, Avatar, Dune, Stranger in a Strange Land, Ray Bradbury's Mars stories, a huge chunk of modern sword-and-sorcery--all of it started with this series of books.
Anyway, after al this badmouthing of Disney they just invited me to a sneak screening on Tuesday.
...I'm going to go, of course.